This award recognises the work being done by businesses in the sandwich and food to go markets to provide consumers with new, interesting and innovative healthy eating products.
The judges will take account of the calories in the product as well as the traffic light labels in accordance with the government HFSS target.
This award applies to a new product (not a range).
Entries must have been launched within the award qualifying period 1 March 2024 to 28 February 2025.
All entries will be treated in strict confidence and only seen by the judging panel.
Entrants should provide a written submission, no more than two sides of A4 and MUST clearly state the market the product is aimed at (e.g. retail supermarket, foodservice) the selling price, why it is innovative and its value to the industry. Supporting material (product literature etc) may also be submitted with entries.
Closing date for entries: 5 February 2025.
